This is not new: the emotions we feel every day interfere in our choices in an unconscious way. No wonder advertising and marketing have been playing on this phenomenon for decades. Generating the right emotions at the right time and in the right person can make it easier for a brand to grow its business and sell its products. Why? What are the emotions to focus on? And how to adopt emotions in a digital marketing strategy? Point. What is emotional marketing and why adopt it? According to the book how customers think, written by Gerald Altman, Professor at Harvard Business School, 95% of customers decide to ...Read more

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