When they embark on the adventure of electronic commerce, business managers frequently approach their project with a B2C consumer vision, often supported by consultants or agencies who do not have sufficient mastery of the specifics of selling to businesses. This is the best way to go wrong and take your B2B e-commerce site in the wrong direction. To avoid it, we suggest you decipher the peculiarities of B2B e-commerce… B2B E-Commerce: an unknown giant When we hear about internet sales in the media, it is most often B2C e-commerce, that is to say only the part of sales that ...Read more
