Measuring social media ROI (return on investment) is a very important part of any social media marketing strategy. Your return on investment allows you to understand the efficacy of your social media efforts, show value to an organization and refine your strategy over time to improve your returns as you learn. Your ROI is arguably one of the most important elements of social media marketing. Using a paid media agency can ensure your social media ROI remains consistently high. So, what is ROI? ROI in terms of social media is the return on investment from your social media ...Read more
