63249 - The low-cost way to increase content viewership

Subtitles are the text provided alongside a video in the original language or translated for new audiences worldwide. Professional subtitling services increase the number of views achieved by content. But what specific advantages do subtitles have, and how do they improve viewership as well as audience engagement? Who are the subtitles for? Severe hearing impairments are one of the reasons for using subtitles in content. According to WHO estimates, this is 5% of the world population, and by 2050 they will be 10%. But, according to a BBC study, about 10% of TV viewers regularly turn on subtitles, and ...Read more

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