You may have heard that email marketing campaigns generate significant results, and this is correct. However, as a consumer, you’re probably most aware of promotional emails that promise discounts, free delivery if you buy today, or a 20% discount if you refer friends. For a funeral home, that is not the greatest form of email advertising.“Caskets are on sale for a limited time only!” and “BOGO headstones” aren’t the kind of offers that will entice people to buy. Even if traditional promotional emails aren’t an option, you may still utilize email marketing campaigns to generate leads and conversions. Here ...Read more
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