Speaking of territorial marketing nowadays means analyzing a complex strategy that places tourism communication at the center , capable of benefiting greatly from the advent of ever new digital technologies, with the declared aim of making an area interesting , giving voice to those that are its originality and distinctive characteristics (the sea, the cuisine, oil and wine for example). With a clarification that it is however good to do immediately, because very often the various activities linked to the development of a territorial marketing path are interpreted as ‘ simple promotion’, but this is not the case. With ...Read more
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