Digital marketing is a concept that is used by companies of all sizes, when it is done skillfully and professionally, it can definitely widen the audience of your company and many forms of marketing are proven to generate more sales for your company. If you are a digital marketing novice, look no further as we have lots of professional marketing tips and tricks which you can easily utilise for your business.
Where to begin…
- Distinguish your goals from engaging in digital marketing
As a van hire company, it would be fair to assume that your main goal is to hire as many vans out as possible, or you may even be looking for someone to buy my van if you decide to venture into potentially selling your vans, whatever the end goal of your marketing objectives is, you can work to achieve this.
- Choose your social media platforms
Most of us already use social media for personal use, but in 2022 it is actually very easy to use social media for marketing purposes. You may decide to join the ‘Mertaverse’ this is a group of the world biggest social media platforms which was created by Facebook founder and CEO, Mark Zuckerberg.
The social media platforms which are part of Meta are:
- Messenger (Facebook)
- Facebook Watch
- Facebook Portal
The social media platforms listed above, are the biggest social media platforms in the world, so opening professional social media accounts with these platforms is a good place to start your social media presence.
Other social media giants include YouTube and TikTok, this is something to consider joining, as video marketing is a highly effective form of social media marketing, especially with the younger generation.
How to create social media designs
Canva is a good example of a content creation platform that specialises in creating social media designs. The beauty of using Canva is that anyone with little to no social media graphic design skills can create professional and original content using the platform.
Tip for Canva: Create a ‘Brand Kit’ on Canva, this includes your own unique company colours to be used in your designs, you can choose the font you would like to use in your designs and you have the opportunity to even upload your company logo to your brand kit, by using a brand kit it is a good way to keep all your content looking uniform and professional.
If you plan to use Canva on a long term basis, it may be a good idea to may a monthly subscription to have a premium account, as this gives you access to a wide range of royalty-free images which you have the freedom to use commercially and you will also be able to use helpful image editing tools such as background remover, which removes the background of an image at the click of a button! Gone are the days when you need to use high tech software to remove the background of an image skillfully yourself.
- Types of digital marketing
We have already covered social media marketing which is a big part of digital marketing, but here are some examples of other forms of digital marketing you can engage in:
- Search Engine Optimization (SEO)
- Pay-per-Click (PPC)
- Content Marketing
- Email Marketing
- Mobile Marketing
- Marketing Analytics
- Affiliate Marketing
These forms of marketing are relatively new as on the whole digital marketing is a concept that has been created in recent decades. Before businesses used to use forms of traditional marketing, some businesses do still use traditional marketing but nowadays it is easier to get involved in digital marketing.
Here are some examples of traditional marketing which could be used to your company’s advantage:
- Advertising on Television or Radio is a traditional form of marketing, as even though it is digital, it was around long before the internet was invented.
- Billboards and posters– are a good way to advertise to a big number of people hence on the side of a motorway or busy town, this is because when drivers and passengers are stuck in traffic, they will engage with the advertisement on a poster or billboard.
- Magazines and Newspapers– this is a highly effective form of advertisement, especially if you are trying to target middle-aged and people of the older generation, this is because some people prefer to read print rather than to engage with social media or other forms of digital media.
What’s your niche?
In business terms, it is important to know what your company niche is and also to know what your unique selling point is. For instance, as a van hire company, you could specialise in hiring out large-sized vans for commercial usage, so commercial hirers would be your target market to focus on promoting your services to. Equally, if you are looking to rent out smaller sized vans for personal use, you would target your marketing activities towards general social media users.
We hope you have enjoyed our blog on Digital Marketing for Van Hire Companies, digital marketing can open lots of new doors for your company and impressively social media marketing is often low cost. Good luck with starting your digital marketing journey!