|TikTok is the world’s largest video platform, with over 500 million monthly users. It’s a new way to create and share short-form videos with your friends, family, and the world.
But with so many people, how do you stand out from the crowd and capture the attention of your target audience?
Well, there is no secret to becoming the next viral sensation; it’s a little unpredictable in all honesty. But, with the introduction of TikTok ads and some helpful tips and tricks, there are a couple of things to help increase your views and get your brand in front of the right people.
Know Your Audience.
The first step to creating a successful TikTok ad is knowing your audience. This doesn’t mean you need to be an expert on the latest trends, but it does mean you should know your target audience as best as possible. To do this, ask yourself these questions:
● Who is my target audience? Define who they are and what they like.
● What age range are they in? Knowing your audience’s age range can help inform your ads’ tone and style. For example, if you’re targeting teenagers, using a lot of text in your ads may not be the best.
● Where do they live? Location can also dictate how often someone sees TikTok ads. If you are a British-based brand, you want to ensure your ads only target those in the UK.
Choose Your Ad Format.
TikTok ads come in two formats: video and slideshow. Video ads are best for brand awareness and product promotion, while slideshow ads are best for brand awareness and direct response. While both formats can be used to achieve these goals, they require different strategies.
For brand awareness, you want to create a video that is catchy and easy to understand at a glance. This means making sure your visual elements are clear and simple (think flat colours), using the same font throughout your video so viewers get used to it quickly, and avoiding text that goes over people’s heads (as it might not be read by those watching).
If you’re posting about more than one product or service (often recommended), stick with one idea per ad—this keeps things streamlined, so viewers don’t get confused about what they see or overwhelmed by too much information at once!
Keep Your Message Short & Simple
Whilst you have the option of creating a Tiktok that’s up to 10 mins long, no one wants to watch an advertisement that long. So keep it short, keep it simple; a good rule of thumb is no longer than 6 seconds to portray your message; you want to make a big impact as quickly as possible.
Use catchy headlines (such as “The best way to lose weight!”) and a clear call-to-action at the end of the ad that invites people to follow you on TikTok or visit your website if they want more information about what you offer.
Use the right sound.
Choosing The Right Sound
One of the most recognisable features of a Tiktok is the memorable sound bites and viral sounds on Tiktok. So utilise them at will.
Although most voice soundbites may not be appropriate for your ad specifically, still, an alternative is to try and use trending music on TikTok in the background of your videos where possible.
Add captions and subtitles to your videos.
Captions and subtitles are another way to make your content accessible. Adding captions or subtitles to a video can help viewers understand the content better, especially if they’re hearing impaired.
But captions also have other advantages: they give you an extra element of SEO value and reach a wider audience. If you’re trying to reach people who aren’t familiar with TikTok or musical.ly, adding subtitles will help them understand what’s going on in your videos so that they don’t miss out on any sound effects or jokes.
Get creative with your hashtag.
Be creative with your hashtag. In order to get the most out of your TikTok ad, use a creative hashtag that is relevant to your ad. You could include your brand’s name or a reference to the product or service you are promoting. The hashtag should be short and easy for viewers to remember.
Be sure also to jump on trending hashtags relevant to your brand where possible.
Choose a clear message.
Have a clear message.
It’s important to be clear about your message so the audience knows what they’re looking at. Ensure you include a clear headline and description and a clear call to action button.
Remember that the goal of any ad is to get people interested in your product or service, so make sure your message clearly communicates this! On TikTok, it’s common for ads to use humour or emotion to catch someone’s eye; but don’t let your goal to be funny and relatable confuse your overarching message.
If you want more engagement with your TikTok ad, hopefully, these tips will help you create an engaging campaign to get people’s attention.