Before talking about newsletters, let’s say we know how important it is in the digital world to stay in touch, always responsive and connected. A golden rule that applies in particular to everything concerning business and company profiles. Maintaining relationships in a virtuous and never intrusive way with people, users and customers is essential when the stated goal is to expand the reference niche and maximize revenue targets over time.
Among the tools that we are used to taking for granted there is undoubtedly the e-mail: it has always been there, we refer to it for a myriad of different activities and it supports us in all respects. In addition to making communications with colleagues and companies more fluid, e-mail can also be used as a showcase for everything related to interactions with the outside world: users, consumers and customers. A tool such as that of the newsletter, conveyed by e-mail, is able to support the digital strategy at its best since it increases the chances of conversion.
The ultimate goal is always the achievement of specific business objectives: it is necessary, in short, to monetize the company. The newsletter only apparently takes on simple or banal outlines. Especially for what concerns the aspects of preparation and structuring of the contents, it is configured as a small jewel of web marketing. You need to know how to design and write it: let’s see some tips to get performing results.
The content, the pace and the presence of quality images in the newsletter
First of all, it is necessary to dispel a myth: the newsletter is by no means an indefinite mix of advertising communications which, periodically, is offered via email to the public. Inside, there must be content of quality and value, capable of responding to the doubts and curiosities of the moment.
Readers must perceive the newsletter as an opportunity for in-depth study, in order to build relationships of trust with the brand that programs and sends it. Static conveying of a text without rhythm and difficult to read is always wrong. It will be useful to foresee between one paragraph and another the presence of quality images that are well suited to the context or accompany understanding. Even studying and offering the info in a synthetic way through captivating infographics can be useful for this purpose.
Tips and tricks to make the newsletter effective and appreciated
In order for communication to always be successful, for the structuring of a high- performance newsletter, first and foremost:
- a simple, non-technical language , also in relation to the specific target audience;
- brevity and concreteness , it is always better to concentrate the info in short paragraphs that then refer to a complete study on the brand portal
- Spelling and grammatical correctness.
You will have to plan a periodicity for sending the newsletter, at least a couple of times a week, always bearing in mind that you will need an ad hoc editorial plan in order to orient yourself over time. It is necessary to know how to be always interesting and never banal through the contents conveyed online. Words must be carefully chosen, weighing their meaning to avoid misunderstanding. Finally, the presence of the calls to action is another focal point for a perfect newsletter: the advice is to insert them above the fold.
What can we do for you?
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