Reels arrived on Instagram in 2019 and have since become a popular feature of the platform, despite the similarity that users say they have with TikTok.
And these similarities are evident, since both TikTok and Instagram Reels consist of recording short videos to share them in the application feed with other users, even leading them to debate between Instagram Reels vs. TikTok.
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If you dedicate yourself to videos and prefer to record shorter material, Instagram reels are the option for you. You can even pay for Instagram likes for the reels you publish and improve the interaction of your account, but it is important that you do so only on sites that offer you a reliable service like the one we have for you.
Although some users still prefer TiktTok over Instagram reels, we have seen how many of the platform’s biggest brands and influencers have started using reels.
In this article we will explain everything you need to know to understand reels, what they re, how they work and the benefits that this new function can bring to your Instagram strategy.
So what are Instagram Reels?
It is the newest feature on Instagram that allows users to create and post 15-second videos. These can be shared in stories, the feed, in the browser and they even have a unique feed in each user’s profile. Instagram reels are available in most countries and users were immediately hooked.
In the profile of each user there is an exclusive feed to the reels, you can also find them in the explore section of the application. For this, Instagram does not only show you the reels of the users you follow, but it shows you content from different accounts that may be attractive to you.
In general, what it shows you depends on your tastes and habits of use within the platform, as well as your location and the people you follow.
An important aspect is the “Featured” label that some reels have. This means that they have been marked as content of interest to the platform. According to Instagram:
“If your reel is featured in the Explore section, you will receive a notification. Featured reels are a selection of Reels made by Instagram to help you find original content that we hope will entertain and inspire you. ”
Reels from an Instagram account that is already popular are generally more likely to be featured. Which means that if you want your reels to appear in this section, you will have to increase the popularity of your Instagram profile.
The reason is simple: Likes attract more likes. Which means that people tend to like your posts if they are already accompanied by a large number of likes. These I like to attract more Instagram followers, which translates into more popularity for your account.
How to create Instagram Reels?
To create a new “reel”, you must press the button in the central menu of the application, on the camera icon. On one side you will find several editing functions that will help you create reels. These tools include:
Augmented reality filters and effects:
These are one of the funniest features on the platform and one of the most appreciated by users. Augmented reality filters allow you to be creative and add interesting effects to make your reels more entertaining.
Audio:
Using the audio function allows you to add a song from the platform’s music library or use the original audio from your video when recording your reel.
Countdown and timer:
With reels you can add a timer to start recording without having to hold the phone. Press the button and the countdown will start so you can prepare for your video.
Speed:
You can speed up or slow down the playback speed of your reels as you prefer. This allows you to adjust the speed to sync to the beat of a song or video.
Align Videos:
With the Align option, you can create easy video transitions. For example, the type of transitions you see in reels with outfit changes.
Also Read:
How to Use Instagram Reels in Your Instagram Marketing Campaign?
How to share your reels?
After creating your reel, you will see the “Next” button, press it and it will take you directly to the share page. Here you can edit the thumbnail of your video, you can choose a frame from your video or import one from your gallery. Finally, you must add a description.
If you don’t want to upload your reel right away, you can save it as a draft and publish it later or whenever you like.
After posting a reel, Instagram allows you to share it as a normal post on your feed. However, you need your account to be public to be able to appear in the explore section. Similarly, if you have a private account you can create your reels without any problem, the only limitation is that they will be visible only to your followers.
The benefits that Reels can offer your business
The content of Instagram reels is usually short and sticky, the perfect combination to increase both the reach and interactions of your account, especially if in addition to the reels you use some marketing tools to boost your engagement. Remember that the more likes you have, the more reach your account will have, as we said before, you can achieve this by buying likes with our service. Here’s how you can incorporate reels into your social media marketing strategies:
- Create original and authentic content that your followers can relate to. You can take advantage of the fun nature of reels and combine it with the different effects available to create reels that allow you to connect with your audience.
- Increase your brand recognition by displaying your products creatively. This will not only allow you to show what your brand has to offer, but it will help you achieve more sales.
- Use reels to create content that hooks your audience so they can’t avoid interacting with you. For example, if you are a fashion specialist, you can make a reel showing the different ways a garment can be used.
Finally, reels have become important because they are great to show the more human and fun side of brands, especially if you use some tricks to make the best Instagram Reels. Now that you understand how reels work, it is time to create quality content that helps you take your account to the next level and increase your likes, remember that you can increase likes on Instagram quickly using the useful Instagram likes purchase service.
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FAQs
Should I use other apps to create Instagram Reels?
Although you can use additional video editing applications to create Instagram Reels, you can also do it directly from the app without any problem.
Will making Instagram Reels help me grow your account?
Of course! Instagram Reels have gained tremendous popularity in a very short time and are the perfect tool to unleash your creativity and create engaging content for your account.
Can I make Instagram Reels if I don’t know how to edit videos?
Although knowing how to edit videos is obviously useful, you can do it without previous experience, since the tool is quite intuitive and easy to use.